About

Shaping brands from the inside out with the right positioning, depth and consistency in how they show up in the world.

Thoughtful brands, built to last.

I started in physics, moved into business analysis at TCS, and then into branding. That sequence gave me an analytical backbone underneath the creative instinct.

Two arms, one brain. Prakruti Pandya is the strategy side. Positioning, brand architecture, communication strategy, the foundational thinking that everything else gets built on. This is where the decisions happen. Flaneur is the creative and execution side, led by a team I've built and trust. Identity systems, visual direction, content, production, and every touchpoint that brings the strategy to life. The team that makes sure nothing gets lost between the thinking and the doing.

12+ years on both sides - client and studio. That means I understand cost structures, operations, and what results actually look like. Not just what looks good in a deck.

Common questions.

Things people ask before we start.

What kind of brands do you work with?

Mid-size consumer, lifestyle, and hospitality brands — and anyone building something where the human experience is the product. Hotels, real estate, wellness, retail spaces, cultural institutions.

Do you only do branding and logos?

No. I do the thinking that comes before the logo and the system that comes after it. Positioning, brand architecture, identity, voice, content strategy, and full-journey experience design. Once the thinking is sorted, we can move to the logo and branding.

How involved does the founder need to be?

Very. Positioning is a founder-level decision. The best work happens when the person running the business is in the room, not delegating it to a marketing team.

How many projects do you take on at a time?

A handful. I go deep, not wide. Every project gets full attention, not a divided one.

What's the typical timeline?

Strategy takes 4–6 weeks. Identity and creative direction, 6–8 weeks. A full brand build, 3–5 months. It depends on the depth of the problem. And advisory projects work like retainers - depending on what is required.

Do you work with brands outside India?

Yes. The thinking travels. If the brand involves people and experience, the geography doesn't limit the work.

Common questions.

Things people ask before we start.

What kind of brands do you work with?

Do you only do branding and logos?

How involved does the founder need to be?

How many projects do you take on at a time?

What's the typical timeline?

Do you work with brands outside India?

Common questions.

Things people ask before we start.

What kind of brands do you work with?

Mid-size consumer, lifestyle, and hospitality brands — and anyone building something where the human experience is the product. Hotels, real estate, wellness, retail spaces, cultural institutions.

Do you only do branding and logos?

How involved does the founder need to be?

Very. Positioning is a founder-level decision. The best work happens when the person running the business is in the room, not delegating it to a marketing team.

How many projects do you take on at a time?

A handful. I go deep, not wide. Every project gets full attention, not a divided one.

What's the typical timeline?

Do you work with brands outside India?

Yes. The thinking travels. If the brand involves people and experience, the geography doesn't limit the work.