Physics graduate turned brand thinker. The analytical backbone never left.
About
Prakruti
Pandya
RAD brand communications and strategy for ambitious businesses.
I started in physics, moved into business analysis at TCS, and then into branding. That sequence gave me something most brand consultants don't have — an analytical backbone underneath the creative instinct.
I started in physics, moved into business analysis at TCS, and then into branding. That sequence gave me something most brand consultants don't have — an analytical backbone underneath the creative instinct.
I think in systems, not surfaces. Most people in this space sit in one lane: strategy, or design, or copywriting. I move across all three. Thinking to expression to experience, built as one connected thing.
I think in systems, not surfaces. Most people in this space sit in one lane: strategy, or design, or copywriting. I move across all three. Thinking to expression to experience, built as one connected thing.
Two arms, one brain. Prakruti Pandya is the strategy side. Positioning, brand architecture, communication strategy, the foundational thinking that everything else gets built on. This is where the decisions happen. Flaneur is the creative and execution side — led by a team I've built and trust. Identity systems, visual direction, content, production, and every touchpoint that brings the strategy to life. The team that makes sure nothing gets lost between the thinking and the doing.
Some clients come to me for strategy alone. Some need the full build. Either way, the thinking and the making stay connected because they come from the same place.
12+ years on both sides - client and studio. That means I understand cost structures, operations, and what results actually look like. Not just what looks good in a deck.
What I care about: Simple over clever. Meaningful over trendy. Work that doesn't need to shout because it already makes sense.
What I don't do: Rushed work. Generic output. Trends dressed up as strategy. Surface-level branding that only addresses what's front-facing and ignores the rest of the customer journey. The work is more than something pretty. It's something thoughtful. Something that stays.
Two arms, one brain. Prakruti Pandya is the strategy side. Positioning, brand architecture, communication strategy, the foundational thinking that everything else gets built on. This is where the decisions happen. Flaneur is the creative and execution side — led by a team I've built and trust. Identity systems, visual direction, content, production, and every touchpoint that brings the strategy to life. The team that makes sure nothing gets lost between the thinking and the doing.
Some clients come to me for strategy alone. Some need the full build. Either way, the thinking and the making stay connected because they come from the same place.
12+ years on both sides - client and studio. That means I understand cost structures, operations, and what results actually look like. Not just what looks good in a deck.
What I care about: Simple over clever. Meaningful over trendy. Work that doesn't need to shout because it already makes sense.
What I don't do: Rushed work. Generic output. Trends dressed up as strategy. Surface-level branding that only addresses what's front-facing and ignores the rest of the customer journey. The work is more than something pretty. It's something thoughtful. Something that stays.
Common questions.
Things people ask before we start.
Mid-size consumer, lifestyle, and hospitality brands — and anyone building something where the human experience is the product. Hotels, real estate, wellness, retail spaces, cultural institutions.
No. I do the thinking that comes before the logo and the system that comes after it. Positioning, brand architecture, identity, voice, content strategy, and full-journey experience design. Once the thinking is sorted, we can move to the logo and branding.
Very. Positioning is a founder-level decision. The best work happens when the person running the business is in the room, not delegating it to a marketing team.
A handful. I go deep, not wide. Every project gets full attention, not a divided one.
Strategy takes 4–6 weeks. Identity and creative direction, 6–8 weeks. A full brand build, 3–5 months. It depends on the depth of the problem. And advisory projects work like retainers - depending on what is required.
Yes. The thinking travels. If the brand involves people and experience, the geography doesn't limit the work.
Common questions.
Things people ask before we start.
Mid-size consumer, lifestyle, and hospitality brands — and anyone building something where the human experience is the product. Hotels, real estate, wellness, retail spaces, cultural institutions.
No. I do the thinking that comes before the logo and the system that comes after it. Positioning, brand architecture, identity, voice, content strategy, and full-journey experience design. Once the thinking is sorted, we can move to the logo and branding.
Very. Positioning is a founder-level decision. The best work happens when the person running the business is in the room, not delegating it to a marketing team.
A handful. I go deep, not wide. Every project gets full attention, not a divided one.
Strategy takes 4–6 weeks. Identity and creative direction, 6–8 weeks. A full brand build, 3–5 months. It depends on the depth of the problem. And advisory projects work like retainers - depending on what is required.
Yes. The thinking travels. If the brand involves people and experience, the geography doesn't limit the work.
Common questions.
Things people ask before we start.